We're Not Getting older, We're Getting Better

As purveyors of Mid-Century Modern design, we fully understand the importance of maintaining the underlying integrity of a piece while lovingly restoring and tweaking it so that it is the best it can be at any age.  So naturally, we strongly agree that Clairol hit it on the nose when they introduced their Loving Care ad campaign in 1971 with the tag line: You're not getting older; you're getting better.  Maturity and aging are not to be shunned, but rather appreciated and embraced and above all else…honored.  And while we must all surely work at being the best we can be at any age, we need to embrace the benefits of aging gracefully and the life experience it offers.

 

Clairol's 1971 Ad: Time tested and still true

 

 

 

 

 

 

 

Our Mid century Bench: Lovingly restored with integrity maintained


This is not always so easy to do.  In this youth driven, disposable age, the pressure to compete with younger has motivated more than a few to take extreme measures in the hope of defying the aging process.   And when news, trends and even material goods become obsolete in mere nanoseconds as epitomized by AT&T’s plethora of commercials chanting “That’s so 30 seconds ago”, and almost nothing is built to endure, it is easy to lose sight of the truly timeless beauty and character that are some of the many benefits of “maturing”.

 

 

So 30 seconds ago

photo courtesy of AT&T

 

 

 

Just last week our Bosch dishwasher in the country stopped working.  It has been a reliable piece of machinery for twelve years necessitating only one other service call, yet when I called to have it repaired, the head of service discouraged me from making the repair and suggested purchasing a new unit instead.   With the cost of a new unit being about triple the cost of the repair, coupled with the fact that the life expectancy of that new unit is a mere six years, we opted to repair the old one, hoping for another five to six years of reliable washing.  

 

And that used to be the status quo, double-digit years of productivity for major appliances and electronics; furniture that was built to last fifty or more years and a society that respected honored and held in esteem those amongst us with life experience.

 

While baby boomers are redefining aging, it is a steep mountain to climb in these youth driven times.  So when, back in February, in honor of Valentine’s Day, Jennifer Mehditash a wonderful interior designer and author of Dec-a-Porter blog shared a captivating image on Facebook, I was immediately smitten.  The photo of a mature woman in red- lipped shaped sunglasses was so striking that I was compelled to see more.  I clicked the link and was transported to a parallel universe where maturity is queen and style is timeless: Advanced Style Blogspot. 

 

 

 

A Sweet heart of Style

photo courtesy of Advanced Style blogspot

 

Advanced Style is the brainchild of Ari Seth Cohen and offers a respite from the plethora of images touting youth.  An oasis where there is comfort in seeing style on someone other than a pre- pubescent child.  It is not only beautiful to look at but infinitely inspirational as well.  In fact, I pre-ordered the book Advanced Style on Amazon and gave it to my Mother-in-Law who just celebrated her 85th birthday last month.

 

 

 

Advance Style: The Book

 

As a candid photographer I love to zoom in and capture the face. An expressive face, especially one that is not focused on the lens or the necessity to smile, is imperfect and utterly magnificent at any age.  But to see a multitude of images of so many gloriously proud and strong seniors is truly breathtaking and moving.  AND... gives all of us pause to broaden our definition of true beauty and style.

 

  

 

Imperfect and utterly magnificent

 

photo courtesy of Marcy Feld Photography

 

 

Ruth: Breathtaking at  100

photo courtesy of Advanced Style Blogspot

 

So, while we are all clamoring to find that ever-elusive key to the proverbial “Fountain of Youth”, let’s take a moment to appreciate our maturity and the beauty and Advanced Style we all possess, because: We’re not getting older, we’re getting better!

 

A toast with a little bubbly, or bubbles, as it were:

Here is to ageless Beauty- Let's all embrace it!

photo courtesy of Marcy Feld Photography

Comments
Mona's Gravatar Thanks for the call out! That blog is on my radar too! Fabulous
# Posted By Mona | 6/8/12 11:10 AM
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